IT'S TIME FOR A JEANS REDESIGN!​

We are pleased to announce that we have joined the Ellen MacArthur Foundation’s Jeans Redesign, a project to produce jeans that last longer, can be easily recycled and are made in a way that’s better for the environment and the people who make them.



We believe that today’s and tomorrow’s challenges can only be solved with a collaborative, innovative, sustainable model that creates value for everyone on an industry-wide scale. Jeans Redesign Project is a perfect platform to achieve this.


Alongside other participants, we will be rethinking the way we produce jeans to tackle waste, pollution, and harmful practices across the industry.


We are very much looking forward to expand our knowledge together, create better and practical solutions and to promote change in the industry.


It’s time for a JEANS REDESIGN!