LIFECYCLE OF AN IDEA AW 20/21

TRANSPARENT BLUES

DENIM “WE ARE PROUD TO OFFER”

Most Sustainable Denim Fabric Ever

An innovative and cutting-edge combination of Ecolean + Aqualter + H2NO

An advanced dyeing process designed to save
our most valuable resource – ‘water’. Aqualter uses dramatically less water, energy and steam compared to conventional dyeing techniques. 

LESS EFFULENT LOAD | UPTO 90% LESS WATER | SAME INDIGO/BLACK EFFECT

UPTO 80% COTTON WASTE | UPTO 15% ENERGY

H2NO is a ground-breaking innovation for denim supply chain, since it uses ozone and requires no steam, chemical or water in the process.

Made in collaboration with Jeanologia.

SAVES 12 of water per JEANS | IMPROVES E.I.M SCORE by 40%+ | SAVES 10-12 TONS OF CHEMICALS | COMPATIBLE WITH ALL SUSTAINABLE FIBRES

An innovative dyeing process, design to reduce significantly the effluent output while saving energy, water and time.

REDUCTION OF:

82% COD | 95% SULPHATE | 95% TSS

FIBRA THERAPY

Made from Emana® fibers, and thanks to its composition with active bio-ceramic crystals, BIO-FUNCTION absorbs heat from the human body then returns it in the form of distant infrared rays. These imperceptible waves of natural thermal energy stimulate cutaneous micro-circulation and prove very beneficial for the skin. With increased collagen synthesis, the skin is firmer, softer and more elastic, reducing orange peel imperfections. BIO-FUNCTION also provides faster muscle recovery and higher strengths with no additional muscle damage.

 

COLLAGEN SYNTHESIS | FIRMER & SOFTER SKIN | REDUCING ORANGE PEEL

Made with UMORFIL® Beauty Fiber®, BIO CARE combines excellent viscose fiber and ocean collagen peptides, providing the most skin friendly denim ever – excellent for sensitive skin! Thermo-regulating, moisture wicking and deodorizing, it is also anti-static and UV CUT. BIO CARE cares for the environment too – it is biodegradable!

COLLAGEN PEPTIDES | DEODORIZING FABRIC | BIO-DEGRADABLE

TODAY I WILL ADULT

Super soft denim thanks to Naveena’s unique blend of fibers which gives the fabric a silky touch and maximum comfort.

SLEEK LOOK | UNIQUE SOFTNESS | PERFECT FIT

Super soft denim designed for a sleek look and maximum comfort that will spoil your body.

SILKY TOUCH | LIGHT TO MEDIUM WEIGHT FABRIC | GOOD DRAPABILITY

Designed to keep you warm and comfortable all day long, providing maximum comfort thanks to an innovative touch.

MAXIMUM COMFORT | CASHMERE FEEL | KEEPS YOU WARM

Bringing into life designer’s dream of stylish, versatile and premium fabrics that can be worn up and down, coupled with the comfort of denim.
Modern, fashion-forward and just the right amount of edgy.


GLOSSY WITH COMFORT | SOFT AND RIGID FABRICS | SUPER SLEEK LOOK

THE MESSAGE

Inspired by retro denim heritage and remixing it to modern day living. Providing wear comfort without sacrificing vintage authentic look. High and lows blended with stretch in order to offer more comfortable fits opposed to stiff denim. Modern vintage cotton with a stretch blend.

PFGD

RAZZLE DAZZLE

Nature has provided a rich source of inspiration for fashion over the centuries and is indeed a perfect way to recharge one’s soul and brighten your day.

Using the most modern technology of yarn development, we are all set to offer a wide variety of ravishing colors, glittery coatings and natural whites which will definitely make you look chic without compromising on your level of comfort.

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ALL RIGHTS RESERVED.