The soul of denim has always been about change.

 

Denim is about finding new paths, new directions, new solutions by creating groundbreaking innovations.

 

“Lifecycle of an idea” from Naveena is about newer and more thoughtful ways of looking at product development.

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The collection reflects Naveena’s commitment to push the boundaries of the denim industry, delivering high quality and innovative products relevant to today’s and tomorrow’s consumers while driving change for the benefit of society and a sustainable future.