LIFECYCLE OF AN IDEA AW 20/21

The soul of denim has always been about change.

 

Denim is about finding new paths, new directions, new solutions by creating groundbreaking innovations.

 

“Lifecycle of an idea” from Naveena is about newer and more thoughtful ways of looking at product development.

The collection reflects Naveena’s commitment to push the boundaries of the denim industry, delivering high quality and innovative products relevant to today’s and tomorrow’s consumers while driving change for the benefit of society and a sustainable future.

TRANSPARENT BLUES

DENIM “WE ARE PROUD TO OFFER”

FIBRA THERAPY

SMART FABRICS THAT TAKE CARE OF THOSE WHO WEAR THEM.

SCIENCE X THE BLUES

 FASHIONABLY FUNCTIONAL AND SMART FABRICS THAT BREAK CONVENTIONAL BORDERS AND MAKE ROOM FROM LIFE.

HUSTLE & FLOW

DENIM THAT LETS YOU FLOW WITH FREEDOM.

THE MESSAGE

FABRICS REMIXING RETRO DENIM HERITAGE TO MODERN DAY LIVING.

PFGD

COLOR EXPLOSION INSPIRED BY NATURE
AND RECHARGING YOUR SOUL.

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