SUSTAINABILITY

Blue jeans are about taking a stand.

And for us, it is about “being the change you want to see in the world”.

That’s why at Naveena, denim production is not “business as usual”.

PILLARS OF OUR

SUSTAINABILITY APPROACH

Inspired by nature and giving back to nature, we are committed to push the boundaries of the denim industry while driving change for the benefit of society and a sustainable future.

SOCIETY

CREATING POSITIVE IMPACT WITH/FOR STAKEHOLDERS

CSR

RESPECTFUL WORK ENVIRONMENT

THOUGHT LEADERHIP

TRANSPARENT GOVERNANCE

ENVIRONMENT

REDUCING OUR IMPACT ON ENVIRONMENT

RESPONSIBLE PRACTICES

SUSTAINABLE BUILDINGS AND OFFICES

ECONOMY

LEADING INNOVATION

SUSTAINABLE DESIGN

PRODUCT QUALITY

SUSTAINABLE MATERIALS & PROCESSING

RESPONSIBLE SOURCING

Our Responsible Sourcing Policy is a key element of our commitment to leadership in sustainability.

Cotton
BCI Cotton
Recycled Cotton through our own shredding plant
Organic cotton

Our supply chain partners

ENERGY MANAGEMENT

In order to further reduce our carbon footprint, we have recently established Lakeside Energy (Pvt.) Limited, a 50MW wind power project aiming to provide renewable energy to more than 250,000 households in Pakistan. We are also implementing state of the art Solar Energy system which generates 7.5MW.

And thanks to our SCADA monitoring system we optimize our energy use in real time.

WATER STEWARDSHIP

Our commitment to responsible and sustainable water use is enshrined in our water management policy, which focuses on efficient use through reuse and recycling.

We are currently treating 300k gallons daily which is all treated through our ETP plant. We are also reusing 30k gallons daily from our finishing mercerisation machine.

We are reusing more than 40% through RO plant on ETP. Our target is increasing this number to 60% by end of 2025.

REDUCING OUR ENVIRONMENTAL IMPACT

Holistic Denim is the combination of the most conscious raw materials AND processes to amplify our positive impact for real.

FIND OUT MORE

JEANS REDESIGN

We are pleased to be a part of Ellen MacArthur Foundation’s Jeans Redesign, a project to produce jeans that last longer, can be easily recycled and are made in a way that’s better for the environment and the people who make them.

Alongside other participants, we will be rethinking the way we produce jeans to tackle waste, pollution, and harmful practices across the industry.

FIND OUT MORE

POST-INDUSTRIAL AND

POST-CONSUMER WASTE

In-house shredding system with 5 tonnes shredding capacity per day.

In 2018, we partnered with Gap Inc. (GAP) and International Finance Corporation (IFC), to become a participant in its program ‘Partnership for Cleaner Textile (PaCT)’. This participation aimed at achieving environmental sustainability by focusing on taking advice on implementing cleaner production practices.

United Nations Global Compact

We are proud to be a United Nations Global Compact (UNGC) signatory company, committing to promote the 10 principles of the UNGC and the United Nations Sustainable Development Goals (SDGs).

With this signature, we commit ourself to respecting human rights, providing a safe and decent working environment, protecting the environment, applying policies and practices that ensure transparent corporate management and providing our employees and society with sustainable value and benefits.

FIND OUR LATEST COP REPORT HERE