Blue jeans are about taking a stand.
And for us, it is about “being the change you want to see in the world”.
That’s why at Naveena, denim production is not “business as usual”.
Inspired by nature and giving back to nature, we constantly strive for denim “we are proud to offer” and to contribute to creating and promoting an ethical, sustainable and eco-friendly textile & apparel industry.
From concept to reality, from idea to impact, we are committed to push the boundaries of the denim industry while driving change for the benefit of society and a sustainable future.
Changing the denim industry is our small but significant contribution for changing the world.
PILLARS OF OUR
INNOVATION FOR SUSTAINABILITY
At Naveena, we produce more efficiently, we consume less, we support renewable energies and we constantly innovate.
We use the most advanced technologies in a holistic consideration to consumer expectations and our planet’s needs without sacrificing style.
We constantly work to minimize the environmental impact of our operations using natural resources in the most efficient way possible, through constant R&D in eco-friendly technologies and developing sustainable products using organic cotton, sustainable fibres and blends, sustainable dyeing and finishing processes.
In addition to in-house innovative engineering, we constantly team up with other partners to create better solutions and to promote change in the industry.
THE MOST SUSTAINABLE DENIM FABRIC EVER
A cutting-edge combination of Ecolean + Aqualter for dyeing and H2NO for finishing, HORIZON it the most sustainable denim fabric ever!
It uses dramatically less water and chemicals compared to industry standards, reducing the effluent load while saving water, time and energy. And also guaranteeing no back-staining and improved crocking.
At Naveena, we are making the future the cause of our present. Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.
Which is why we have setup Eco save processes and energy saving finishes to consume 65% less water in our production processes over the last five years.
We have also made use of energy meters at critical points to reduce our energy consumption by 25% towards the same goal. Our procurement department is also focused towards acquiring materials which have a greener footprint.