Blue jeans are about taking a stand.
And for us, it is about “being the change you want to see in the world”.
That’s why at Naveena, denim production is not “business as usual”.
PILLARS OF OUR
Inspired by nature and giving back to nature, we are committed to push the boundaries of the denim industry while driving change for the benefit of society and a sustainable future.
CREATING POSITIVE IMPACT WITH/FOR STAKEHOLDERS
RESPECTFUL WORK ENVIRONMENT
REDUCING OUR IMPACT ON ENVIRONMENT
SUSTAINABLE BUILDINGS AND OFFICES
SUSTAINABLE MATERIALS & PROCESSING
Our Responsible Sourcing Policy is a key element of our commitment to leadership in sustainability.
Recycled Cotton through our own shredding plant
Our supply chain partners
The first step of our renewable energy plan comprises of a 300 KW Solar Energy Plant which will be sufficient for 12% percent of our energy needs.
Naveena Energy's 50 megawatts “Lakeside Energy” Wind Power by project will provide renewable energy to more than 250,000 households in Pakistan by 2022.
And thanks to our SCADA monitoring system we optimize our energy use in real time.
Our commitment to responsible and sustainable water use is enshrined in our water management policy, which focuses on efficient use through reuse and recycling.
We are currently treating 300k gallons daily which is all treated through our ETP plant. We are also reusing 30k gallons daily from our finishing mercerisation machine.
We are reusing more than 40% through RO plant on ETP. Our target is increasing this number to 80% by end of 2022.
REDUCING OUR ENVIRONMENTAL IMPACT
We are pleased to be a part of Ellen MacArthur Foundation’s Jeans Redesign, a project to produce jeans that last longer, can be easily recycled and are made in a way that’s better for the environment and the people who make them.
Alongside other participants, we will be rethinking the way we produce jeans to tackle waste, pollution, and harmful practices across the industry.
In-house shredding system with 5 tonnes shredding capacity per day.
In 2018, we partnered with Gap Inc. (GAP) and International Finance Corporation (IFC), to become a participant in its program ‘Partnership for Cleaner Textile (PaCT)’. This participation aimed at achieving environmental sustainability by focusing on taking advice on implementing cleaner production practices.
United Nations Global Compact
We are proud to be a United Nations Global Compact (UNGC) signatory company, committing to promote the 10 principles of the UNGC and the United Nations Sustainable Development Goals (SDGs).
With this signature, we commit ourself to respecting human rights, providing a safe and decent working environment, protecting the environment, applying policies and practices that ensure transparent corporate management and providing our employees and society with sustainable value and benefits.