Blue jeans are about taking a stand.
And for us, it is about “being the change you want to see in the world”.
That’s why at Naveena, denim production is not “business as usual”.
Inspired by nature and giving back to nature, we constantly strive for denim “we are proud to offer” and to contribute to creating and promoting an ethical, sustainable and eco-friendly textile & apparel industry.
From concept to reality, from idea to impact, we are committed to push the boundaries of the denim industry while driving change for the benefit of society and a sustainable future.
Changing the denim industry is our small but significant contribution for changing the world.
PILLARS OF OUR
CREATING POSITIVE IMPACT WITH/FOR STAKEHOLDERS
RESPECTFUL WORK ENVIRONMENT
REDUCING OUR IMPACT ON ENVIRONMENT
SUSTAINABLE BUILDINGS AND OFFICES
SUSTAINABLE MATERIALS & PROCESSING
Our commitment to responsible and sustainable water use is enshrined in our water management policy, which focuses on efficient use through reuse and recycling.
We are currently treating 300k gallons daily which is all treated through our ETP plant. We are also reusing 30k gallons daily from our finishing mercerisation machine.
We are reusing more than 40% through RO plant on ETP. Our target is increasing this number to 80% by end of 2022.
The first step of our renewable energy plan comprises of a 300 KW Solar Energy Plant which will be sufficient for 12% percent of our energy needs.
Naveena Energy's 50 megawatts “Lakeside Energy” Wind Power by project will provide renewable energy to more than 250,000 households in Pakistan by 2022.
And thanks to our SCADA monitoring system we optimize our energy use in real time.
Our Responsible Sourcing Policy is a key element of our commitment to leadership in sustainability.
Recycled Cotton through our own shredding plant
Our supply chain partners