WEB 3.0, INDUSTRY 4.0, DENIM 4.0 — WHAT’S NEXT?
If you think Industry 4.0 is the epitome of industrial revolution — think again.
Today, the very notion of industry itself is evolving.
The solution is not another industrial revolution, but rather constant transformation in both the things we make and the way we make them.
This is the “always new” black.
And this is the way forward for us. This is DENIM X.0.
INNOVATION X CO-CREATION X ETHICS
As an old fashion rocker, denim relentlessly transforms. It is not only always back, it is constantly augmented.
Today, as a “rebel with a cause”, it is at the forefront of fashion in design, innovation and sustainability.
Our new collection is about the ever-evolving nature and yet-to-be-discovered future of denim and the possibilities it represents. For the planet. And for us.
DENIM X.0 brings together new constructions, new fibres, new colors, new processes…always ahead of time and future needs and expectations.
It is about rethinking what is possible and reshaping the future through innovation, co-creation and ethics while helping our clients reimagine theirs.
SCIENCE X THE BLUES
FASHIONABLY FUNCTIONAL AND SMART FABRICS THAT BREAK CONVENTIONAL BORDERS AND MAKE ROOM FOR LIFE.
XOXO BLUES
EXCEPTIONALLY BLENDED AND ENGINEERED FABRICS THAT OFFER THE ULTIMATE TOUCH AND SOFTNESS.
THROWBACK BLUES
FABRICS REMIXING RETRO DENIM HERITAGE TO MODERN DAY LIVING.
ZEPHYR BLUES
LIGHT-AS-AIR FABRICS THAT LET YOU FLOW WITH FREEDOM.
TRANSPARENT BLUES
DENIM “THAT MATTERS” PROMOTING AN ETHICAL, SUSTAINABLE AND ECO-FRIENDLY FASHION INDUSTRY.
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