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SELF-FIT Technology:”If you are yourself, you’ll fit right in!”

Committed to cover the whole value chain in terms of sustainability, the company showcased its new one-size-fits-more technology, at Denim Premiere Vision on 13-14 October 2021 and at Kingpins Show on 19-21 October 2021.

Naveena’s SELF-FIT technology, part of WRAPTECH 2.0 fabrics, offers products that fit different body types and sizes at the same time, guarantee comfort, help to prevent product returns, and decrease the number of unsold items to be sent to landfills.

A pair of SELF-FIT jeans fits 2 sizes up to and down, so it is adaptable to any silhouette, and provides excellent shape retention and recovery.

For brands, the revolutionary technology means fewer product returns, less restocking expenses, and better inventory management.

And last, but certainly not least, for the environment, SELF-FIT means fewer carbon emissions from transportation and durable and long wear life garments for everyone.

SELF-FIT fabrics are a part of Naveena’s well-known WRAPTECH 2.0 fabrics that are the fruit of many years of research. Thanks to yarn engineering, and LYCRA® fibers and in particular LYCRA® T400, they minimize the level of constraint against the body, providing an amazing level of flexibility, comfort and freedom to move.

SELF-FIT fabrics have a particular addition: one-size-fits-more.

One-size-fits-more concept is a part of the Science of Fit platform of The LYCRA Company. Test results from the labs at The LYCRA Company show that SELF-FIT fabrics enable garments to perform 2 sizes up and down.

Highlighting the importance of returned goods and their environmental and financial impact, Ms. Aydan Tuzun, Head of Global Sales and Marketing, said “We know that the increasing product returns are a huge problem for the industry, for consumers and for the environment. So, we thought the number one element of our reduction strategy should be all about removing the causes of returns which are mostly about size and fit.

This technology offers a very effective cure against return numbers due to sizing issues saving retailers a lot of money but also giving them more flexibility and foresight in terms of inventory management”.

She added: “We also wanted to give a message to everyone about size-inclusivity and body positivity. Being fashionable has always been a criterion for fitting in throughout years. But for us, the truth is feeling comfortable in our clothes and in ourselves is the most important and eternal rule of fashion. SELF-FIT fabrics are here to remind us that “If you are yourself, you’ll fit right in!” Our message is: “Don't focus on fitting in, focus on standing out by being yourself!”. We hope our products will inspire consumers and brands alike.”


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